USA TODAY Milennial Outreach

View the full Process Deck
Tools used: Illustrator, XD, After Effects, Photoshop
THIS PROJECT IS STILL UNDER CONSTRUCTION****

Problem:

The user base of USA TODAY is lacking in milennial users. With evolving technology, milennials are not consuming news in ways that previous generations did, and therefore USA TODAY wanted to find a way to better engage this demographic.

Plan of Attack:

-Research Milennial habits
-Sketch/Wireframe solutions
-Develop key interactions
-Stylize, comp, and animate

journey user flow

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Hand coded by Nick Powell 2017